Law firms that have great looking websites that run smoothly can help visitors find the information they are searching for. Also, when you follow all the “rules,” you can be found in the search engines and gain new clients. Unfortunately, not all law firms know what to do or how to do it when it comes to web design. As a result, they may have a site that doesn’t help them achieve the desired results.
While there are a million things to do when creating a law firm website, there are also a few things to avoid. Knowing what these are can help your law firm find success in the digital realm.
Poor Site Coding and Organization
It can be quite difficult to stay on top of things when you run a law practice, not to mention having to manage a website. However, one of the worst things that can be done to a website is continuing to add new content to the site without updating the technical or structural organization of the site.
When adding to a website, or creating one, consider the following:
All these questions matter, and if you are unable to answer them or unsure how to answer them, then it may be time to update the website.
Not Having a Mobile Friendly Site
No longer is mobile friendliness an option. It is necessary. If your site isn’t able to be easily viewed and read on a tablet or smartphone without having to zoom, viewers may bounce away as soon as they arrive. Google has even begun to penalize sites that are not mobile-friendly. If your site wasn’t made using elements that dynamically scale the site based on screen resolution, you need to consider a redesign.
Long Contact Forms
Short and simple is the best option when it comes to contact forms. Leave all the long questions for calls with potential clients. Law firm clients don’t want to have to spend much time filling out a long contact form, and most won’t do this. They just want to know if you could provide them legal services. It is best to make it easy for them to find out.
Non-Clickable Phone Links
If your visitors are using a mobile device, they need to be able to click the phone number on your site to automatically dial it. If this is not an option on your website, then it is a functionality you should have added. This makes it easier for a potential client to reach out to you.
Having a great looking website is awesome, but if you don’t implement the right features and quality content, that design is wasted. Take some time to look at your law firm’s website and see if any of the issues listed here are present. If so, it may be time to consider an update or redesign.