On-Page SEO

When discussing search engine optimization (SEO), it generally refers to two different types:

While both are vital parts of any successful SEO campaign for your law firm, here you can learn more about on-page SEO efforts, what they are and why they are so important.

On-page SEO (as the name implies) consists of all the optimization elements on your website that affects the features visible on the site. This includes everything from the web design graphics and elements to image tags, meta tags, HTML tags, title tags, content writing, and keyword optimization. All on-page factors are controllable through the site’s coding or content.

The Importance of Strong On-Page SEO for Law Firms

On-page SEO is going to optimize your law firm’s web pages, so they rank higher and so they earn more relevant search engine traffic. Certain factors can help improve your on-page SEO efforts.


It is imperative that your website is organized so that it is easily found and crawled by search engines that are looking for your specific keywords and phrases. This also contributes to a good search engine ranking and improves the readability of your site for clients and visitors.


The right keywords are your navigational lures. They are what you can use to draw search traffic to your website. The keywords you use should be related to the area of law that you practice in, your geographic region and the most important services your firm is offering.

Content and Links

You need to post updated, quality content on a regular basis that will engage your target audience. You also need to include relevant links in this content. These are websites that will notice you and signal search engines that your website is considered a “go-to” resource for information on certain topics.


This is an umbrella term used for certain content and website programmatic structures that help to improve on-page SEO. An example of this would be the descriptive words that show up in search results under the clickable link. You can define this by using title tags in your content to highlight keywords that will get attention from search engines.

Another helpful programmatic tip is to surround your page and content headings with <h1> HTML code and include your keywords in your content headings. Search engines look at the text in these tasks when trying to decipher how to rank your website in the search results.

If you are trying to increase traffic to your law website, then using the on-page SEO tactics here is a must. In some cases, utilizing the services of the professionals is the best way to ensure you use on-page SEO tactics the right way and for the benefit of your law firm website.

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