When used correctly, Twitter can be used by attorneys to do good things for their online visibility. However, there are some that don’t know when or how to use Twitter to increase engagement and nurture client relationships.
The good news is, several tips can be used to help with this.
Topics are considered “trending” on Twitter all the time. The most useful tweets are the ones that provide a unique take on something that is currently trending on Twitter. Once you have signed into your feed, look at the Trends feed on the left-hand side of your Twitter homepage to see (in real time) what’s trending. You can even customize the Trends to show up for just your geographical location by clicking “Change” in the Trends box.
Many lawyers opt to put their law firm’s logo as the profile picture. This is not a good idea. Instead, use a picture of you, or another attorney in the firm. Most Twitter users want to follow a person, not a business.
You can sync your Twitter account with your Gmail and Facebook accounts. This allows you to find people you know. Once you have found them, you can follow them. In most cases, this is enough to get them to follow you back and begin sharing your content.
Twitter is limited regarding the amount of text you can use. As a result, you need to make up for this by offering plenty of videos and images. People on Twitter love this, and it can help get your account much more attention.
You want to connect with people who may be interested in using the legal services you offer. This means you can use Twitter as another way to forge a more personal and meaningful relationship. Keep in mind, just like on other platforms; this takes time.
You need to engage with anyone who opts to share your content. You can do this by sending a direct message or by adding them to your follower list and then retweeting some of the posts they have made. When you engage, it encourages others to continue doing the same.
In addition to the information above, there are a few more things to keep in mind when using Twitter:
Twitter has more than 300 million active users each month. As a result, it is considered a major social media platform and one that lawyers should not ignore. It can be an extremely useful tool in law firm social media marketing and help you promote your blogs.